Unusual Group Accelerates Post-Launch Growth, Attracting New Agencies to Its Expanding Collective
Unusual Group, the UK-based collective dedicated to empowering ambitious agencies to scale-up sustainably, continues its rapid expansion. Led by CEO Luke Tobin, the group welcomes new partners including Woya Digital, Yugen Agency, FridaySolved, DesignGuru and Altitude Marketing as it redefines how growth is achieved across the creative and digital landscape.
Unusual Group, built to help ambitious brands achieve extraordinary growth, continues to scale rapidly following its successful launch. The group is expanding its portfolio by attracting innovative, high-performing agencies that share its mission to redefine how growth is achieved in modern marketing.
Founded on the belief that unusual brands win, Unusual Group brings together strategic, creative and commercial expertise within one collaborative ecosystem. Its model allows agency founders to retain entrepreneurial independence while also fully benefiting from shared financial, operational and legal support, enabling sustainable, accelerated growth.
The group’s continued success is driven by its experienced leadership team, who bring extensive and deep expertise across entrepreneurship, finance, operations, legal and governance:
- Luke Tobin, Chief Executive Officer – Visionary entrepreneur and exit specialist who scaled Digital Ethos to an eight-figure exit. Luke leads Unusual Group’s mission to empower agencies to scale sustainably and achieve lasting growth.
- Ali Newton-Temperley, Chief Operations Officer – Proven agency growth leader who unifies sales and revenue systems to deliver performance well beyond targets. Ali oversees operational excellence and group integration.
- Paul Allen, Chief Financial Officer – M&A finance specialist with over 20 years in the creative industries, guiding agency sales, investment and strategic financial planning to enable scalable expansion.
- Daniel Rose, Chief Legal Officer – Corporate and commercial legal expert with deep experience in mergers, acquisitions and funding. Daniel leads Unusual Group’s legal framework, ensuring all group businesses are transaction-ready.
“Unusual Group was built to support ambitious agencies that think differently,” said Luke Tobin, CEO of Unusual Group. “Our growth since launch shows that there is a real appetite in the industry for a collective that combines entrepreneurial freedom with the infrastructure to scale effectively.”
Unusual Group’s ecosystem already includes a growing portfolio of partner agencies such as Woya Digital, Yugen Agency, FridaySolved, DesignGuru and Altitude Marketing, each bringing unique expertise across digital marketing, creative strategy, technology and performance. These agencies benefit from shared best practices, robust operational infrastructure, collaborative opportunities, and access to Unusual Group’s network of strategic partners and investors.
Through its unique model, Unusual Group continues to attract like-minded partners seeking to grow faster, smarter and more sustainably. By connecting creativity, strategy and valuable commercial insight, the group is actively reshaping what success looks like for independent agencies across the UK and further afield.
About Unusual Group
Unusual Group is a founder-first collective that helps marketing and creative agencies grow and scale without losing their independence. Through strategic partnerships, operational support, AI enablement and board-level expertise, Unusual Group empowers agencies to build sustainable, future-ready businesses that can thrive in an evolving industry.
Read more about Unusual Group – Unusual Group Expands with Six New Agency Partnerships
Media Contact:
Sabatina de Freitas
Unusual Group
www.unusualgroup.com
